When you become a Certified Sales Training subscriber, you get 1 full-year of access to over 30 hours of cutting-edge Digital Media Sales Training covering the whole digital media ecosystem including Digital Media Channels, Digital Marketing Management, Emerging Digital Technologies and Digital Marketing Best Practices.


24/7 Access To Everything For One Low Price!

We wanted to make it simple for our subscribers to take advantage of the training materials being offered so we created a one-price model that includes EVERYTHING you need to learn. That's right, every course, every lesson and every great resource for a full year for only $849 per seat - the cost of the average single day training workshop!

Have a team that needs to get over the Digital Media Sales fence? Would you like to schedule a private training workshop for your team? Give Spider Graham a call directly and learn about our group training rates and discounts! 1-781-910-4221.  11855-823-9100855-823-9100

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Created To Help You Pass the IAB Sales Certification Exam!

When the Interactive Advertising Bureau (IAB) announced their plans for an industry-wide sales certification program they actively raised the bar for what advertisers can expect from the media sales reps they work with. Today over 15,000 publisher sales reps have earned the right to proudly show off their certification and rise to the top of the industry.

To help the IAB succeed at this initiative, Certified Sales Training created the only comprehensive training program designed to cover and explore all of the areas of knowledge and understanding that today’s top digital media sales people need. Subscribers who complete the Certified Sales Training course also meet IAB training eligibility requirements.

This exclusive online training program offers over 30 hours of cutting-edge video lessons designed to get media sales reps up to speed on digital media as quickly and easily as possible.

 Copyright © 2017 Trainingcraft, LLC. All rights reserved.

I'm Ready To Start My IAB Sales Training!
I'm Ready to Start my IAB Sales Training!

Topics Covered By This Training Include:

  • Online Display Advertising
  • Rich Media Advertising
  • Paid Search and SEO
  • Digital Media Planning
  • Social Media Marketing
  • Mobile Marketing
  • Digital Campaign Analytics
  • Digital Campaign Management
  • Audience Targeting
  • Email and Direct Response Marketing
  • Ad Operations
  • Fundamentals of Selling
  • Digital Media Sales  & Selling
  • Native Advertising
  • Programmatic Buying
  • And Lots More!
Plus Subscribers Get Access to:
  • Over 30 Hours of Online Video Lectures
  • Quizzes and Hands-On Workshop Materials
  • Printable Presentation Guides
  • Interactive Planning Tools and Calculators
  • CST Team Support and Consultation


Every Topic Digital Publishers Needs To Know in One Place!

The Digital Advertising Universe

Lesson 1: Exploring Marketing Models
Lesson 1: Marketing Overview (26:30)
Lesson 1: Marketing Fundamentals (31:28)
Lesson 1: The Human Experience (24:36)
Lesson 1: Consumer Buying Models (14:07)
Lesson 1: Workshop-Creating Targeted Messages (15:54)
Lesson 1: Workshop Overview (1:32)
Lesson 1: Workshop Handouts
Lesson 1: Workshop Review (13:38)
Lesson 1 Quiz

Lesson 2: Understanding the Advertising Ecosystem
Lesson 2: The Media Landscape (23:05)
Lesson 2: Media Marketing (13:18)
Lesson 2: The Advertising Cycle (6:46)
Lesson 2: Workshop - Media Evaluation - Overview (1:17)
Lesson 2: Workshop Handouts
Lesson 2: Workshop - Media Evaluation - Review 18:56)
Lesson 2 Quiz

Lesson 3: Exploring Digital Advertising
Lesson 3: Digital Media Landscape (26:32)
Lesson 3: Digital Display Media Formats (16:37)
Lesson 3: Digital Display Advertising (14:47)
Lesson 3: Workshop Overview (:25)
Lesson 3: Digital Channels Workshop Handout
Lesson 3: Workshop Review (12:08)
Lesson 3 Quiz

Lesson 4: Rich Media Features and Formats
Lesson 4: Rich Media Evolution (19:37)
Lesson 4: Rich Media Features (21:59)
Lesson 4: Rich Video Features (11:55)
Lesson 4: Rich Media Ad Selling (13:44)
Lesson 4 Quiz

Lesson 5: Digital Content Marketing
Lesson 5: Content Marketing Overview (11:47)
Lesson 5: Native Advertising Defined (31:12)
Lesson 5: Native Advertising Landscape (11:57)
Lesson 5: Native Advertising Paradigm Shift (15:57)
Lesson 5: Native Advertising Portfolio (22:31)
Lesson 5 Native Advertising Best Practices (6:27)
Lesson 5: Content Selling Strategies (9:57)
Lesson 5 Quiz

Lesson 6: Search Engine Marketing
Lesson 6: SEM Overview (45:18)
Lesson 6: Exploring Google (33:27)
Lesson 6: Google Ad Creation Workshop (1:00)
Lesson 6: SEM Keyword Strategies (13:17)
Lesson 6: Google AdSense and Analytics (7:16)
Lesson 6 Quiz

Lesson 7: Search Engine Optimization
Lesson 7: SEO Evolution (15:54)
Lesson 7: On-Page Optimization (34:54)
Lesson 7: SEO Best Practices (13:12)
Lesson 7: Workshop - SEO Site Analysis (5:43)
Lesson 7: Off-Page Optimization (9:22)
Lesson 7 Quiz

Subscribers to Certified Sales Training get a full year of access to digital media selling instruction that is cutting edge and actionable. New courses and updates are also being added all the time! The current lessons and modules being offered are listed below:

I Want to Watch a Sample Lesson!

Lesson 8: Email Marketing
Lesson 8: Email Marketing Overview (17:12)
Lesson 8: Email Marketing Best Practices (35:07)
Lesson 8: Email Autoresponders (10:23)
Lesson 8: Email Marketing Pitfalls to Avoid (12:54)
Lesson 8 Quiz

Lesson 9: Social Media Marketing
Lesson 9: The Social Media Revolution (22:17)
Lesson 9: Social Media Marketing Strategies (16:08)
Lesson 9: Developing an SMM Voice (28:25)
Lesson 9: Social Media Networks - Facebook (24:27)
Lesson 9: Social Media Networks - Facebook  Exploration (15:33)
Lesson 9: Social Media Networks - Twitter (34:22)
Lesson 9: Social Media Networks - Twitter Exploration (5:33)
Lesson 9: Social Media Networks - YouTube (17:23)
Lesson 9: Social Media Networks - YouTube Exploration (5:25)
Lesson 9: The Content on Demand Economy (9:22)

Lesson 10: Mobile Marketing
Lesson 10: The Mobile Marketing Conundrum (56:17)
Lesson 10 Quiz

Digital Marketing Management

Lesson 11: Online Audience Targeting
Lesson 11: Audience Targeting Overview (14:26)
Lesson 11: Audience Targeting Hierarchy (29:52)
Lesson 11: Behavioral Targeting (19:16)
Lesson 11: Cluster & Segment Targeting (24:20)
Lesson 11: Emerging Targeting Models (24:12)
Lesson 11 Quiz

Lesson 12: Advertising Operations
Lesson 12: Defining Ad Ops (16:05)
Lesson 12: The Ad Ops Ecosystem (28:20)
Lesson 12: Digital Ad Delivery (18:40)
Lesson 12: Ad Ops Strategies (9:23)
Lesson 12: Deciphering Insertion Orders (37:13)
Lesson 12: Media Math Overview (27:46)
Lesson 12 Quiz

Lesson 13: Digital Measurement and Analytics
Lesson 13: Why Measure? (35:29)
Lesson 13: Defining Digital Measurement (17:52)
Lesson 13: Research Methods and Sources (35:28)
Lesson 13: Web and Site Analytics (16:02)
Lesson 13: Channel Research Tools (38:13)
Lesson 13 Quiz

Lesson 14: Digital Advertising Sales Strategies
Lesson 14: Digital Media Landscape (59:43)
Lesson 14: Digital Ad Creative Strategies (21:55)
Lesson 14: Digital Campaign Evaluation Workshop (1:28)
Lesson 14: Digital Campaign Evaluation Workshop - Review (14:32)
Lesson 14 Quiz

Lesson 15:The Programmatic Buying Landscape
Lesson 15: Programmatic Buying Growth Projections (31:41)
Lesson 15: Programmatic Buying Goal Setting Practices (36:38)